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Most wineries already have a website and Instagram. The problem is not visibility. The problem is the missing path between interest and action, which leads to:
Losing potential customers
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People discover your winery online, but often leave without booking, joining, buying, or coming back
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Email signups are weak or not followed up
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Potential customers don't return to visit your online store.
Fill the Cellar Door
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Drive attention
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Easier booking path
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Engage with customers
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Follow up reminders
Grow direct wine sales
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Stronger wine offers
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Email campaigns
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Repeat purchase flow
Build Repeat Customers
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Build relationships
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Nurture Interest
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Keep momentum
Toia Digital helps wineries create a clear customer journey from Instagram discovery to repeat purchases.
Toia Digital is built by winemaker Augusto Toia
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10 years of winery and sales experience across 6 countries.
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Australia, New Zealand, Argentina, Germany, Italy and the USA.
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We understand the journey from vine to bottle, and from first visit to loyal customer.
Toia Digital Services
Our services are developed to turn online interest into bookings, wine sales, and repeat customers.
Toia Digital combines real winery and sales experience with clear digital systems.
The goal is simple: more customers, more sales, and stronger long-term relationships.
Cellar Door Clarity
Best for small wineries that need consistency, clearer Instagram, and an easier path to tasting booking.
Main outcome: Make the winery easier to discover, understand, and book.
Includes:
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Instagram bio optimisation
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Highlights refresh
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2 Instagram posts per week
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1 email campaign per month
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Website booking path review
Price: from $250/month
Direct Customer System
Best for small-to-medium wineries with cellar door, events, online shop, wine club, or email list.
Main outcome: Connect Instagram, website, and email so more people become bookings, subscribers and buyers.
Includes everything Cellar Door Clarity Service, plus:
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Email signup improvement
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Automated welcome email
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3-email follow-up sequence
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Monthly tasting, wine offer, or wine club campaign
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Call to Action strategy across Instagram and website
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Monthly reviews and improvements
Price: from AUD $650/month
Subscribe to Toia Digital updates
Do you want more bookings, wine sales, and repeat customers?
Book a quick review and we’ll show you how your winery can improve the path from online interest to real customer action.
